3D Pilot Project for Dockers

In Spring 2019, I led the pilot project to assess the feasibility of adopting 3D software as the primary design tool for the Dockers brand at Levi Strauss and Co.

For the proof of concept, we chose two core styles to be modeled and rendered with 3D software.

The renderings demonstrated the capability for designers to use the software to render unlimited viewpoints and angles from one file, as well as create colorways.

Based on the successful reception of this pilot, 3D software was adopted as the primary design tool across the Dockers brand, and the subsequent season was designed entirely in 3D.