The Wellthread Collection for Dockers launched in Spring 2014, and represented a design platform built on tenets of responsibility and sustainability. As the senior lead, I was a key partner in solving for many design challenges including driving the direction toward a cradle-to-cradle model, developing a cold pigment dye process, and sourcing materials to engineer a mono-material, natural fiber product. I also designed the tops for the collection.
The Wellthread collection won the 2014 Edison Gold Award for Social Impact, and our team won a 2013 Levi Strauss & Company Excellence Award.
The WellThread platform for responsibly and sustainably made product was subsequently adopted on a larger scale by the Levi’s brand.
The Wellthread collection won the 2014 Edison Gold Award for Social Impact, and our team won a 2013 Levi Strauss & Company Excellence Award.
The WellThread platform for responsibly and sustainably made product was subsequently adopted on a larger scale by the Levi’s brand.
